In fact, 78% say that they trust peer recommendations, while only 14% trust advertising. Today’s customers have a lot more faith in recommendations from peers compared to advertising. Once they understand, investing in Google review management is a no-brainer. It’s your job to communicate to them why exactly it’s so important to have a strategy in place to manage your Google reviews. They might be wondering, do I really need to actively manage my Google reviews? Can’t I just let them roll in? Your small and medium-sized business clients are busy juggling many tasks, including developing their product or service, managing their internal teams, fielding customer service requests, and promoting their business. Why it’s important to manage your Google reviews
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